About Us | LeadPop - Our Story & Mission

Our Mission

"We only get paid when you get results."

Most marketing agencies hide behind vanity metrics: impressions, clicks, "brand awareness." They collect their retainer whether you close deals or not.

We think that's backwards. If we're good at what we do, we should be willing to prove it. That's why we cover all ad spend upfront and only charge you for qualified leads that meet your criteria.

No retainers. No setup fees. No risk on your end. We put our money where our mouth is, and we've built a growing business doing exactly that.

$150M+

Ad Spend Managed in 5 Years

Major Ad Platforms (Meta, Google, TikTok)

Our Story

From Pressure Washing to Pay-Per-Lead

LeadPop didn't start in a boardroom. It started with real experience running businesses and generating leads that actually convert.

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Started a Pressure Washing Company

James LaRosa's first business taught him what every service business owner learns fast: leads are everything. Without a steady flow of qualified prospects, even the best service doesn't matter. He built it up and sold it — but the lesson stuck.

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Founded Restoration Growth Partners

James founded Restoration Growth Partners, a marketing agency built specifically for restoration businesses: water damage, fire damage, mold remediation, and biohazard cleanup. With over 60 clients and growing, RGP became a trusted partner in the industry. But running a traditional agency revealed a hard truth: most marketing companies don't have skin in the game.

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Chose a Better Model

Pay-per-lead isn't a new concept — but it's rarely done right. James decided to build a company that fully commits to it: we absorb the ad spend risk, only charge for qualified leads that meet your criteria, and replace any that don't. When incentives are aligned, everybody wins.

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LeadPop is Born

LeadPop launched with one simple promise: we only get paid when you get results. We cover the ad spend, run the campaigns, verify every lead — and you only pay for qualified prospects that meet your exact criteria. No retainers, no risk, no BS.

Why This Model Exists

Here's the truth about most marketing agencies: they get paid whether you succeed or not.

They'll charge you $5K-$10K/month in retainers. They'll ask for ad spend on top of that. They'll send you reports full of impressions and click-through rates. But when you ask "how many market qualified leads did you generate?" or "how many deals did this close?" suddenly it's complicated.

We think that's broken. If a lead generation company is actually good at generating leads, they should be willing to prove it with their own money first.

"If we're legitimate, we deliver legitimate results and grow because of it. It's that simple."

James LaRosa — Owner, LeadPop

That's why we built LeadPop the way we did. We invest in the campaigns. We absorb the ad spend risk. We only make money when you get leads that actually match what you're looking for.

Our success is directly tied to yours. That's how it should be.

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We Cover Ad Spend

We invest our own money in campaigns before you pay anything. If we don't deliver, we eat the loss.

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You Define Success

You set the criteria: credit score, revenue, geography. We only get paid for leads that match.

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Free Replacements

Lead doesn't meet your criteria? We replace it at no charge. No arguments, no hoops.

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Aligned Incentives

The better your leads convert, the more you buy. We're motivated to deliver quality, not quantity.

Our Team

The People Behind the Leads

A dedicated team of client success managers, paid ads specialists, and campaign strategists, all focused on one thing: delivering leads that convert.

James LaRosa

Founder & CEO

From running a service business to building a 60+ client agency, James saw both sides of lead gen. LeadPop exists because he believed clients shouldn't carry all the risk — so we cover ad spend upfront and only charge for leads that deliver. When your leads convert, you buy more. That's how we grow — by actually being good at this.

Isaac Luce

Paid Ads Director

Leading campaign strategy and optimization across Meta, Google/YouTube, and TikTok. Isaac's managed over $150M+ in ad spend and knows what converts. He's always testing, always optimizing because better campaigns mean better leads for you and more growth for us both.

Dylan Purcell

Sales Director

With 5+ years in sales and a background in building lasting partnerships, Dylan brings a consultative approach focused on understanding your business first, then finding the right solution.

Our Values

What We Stand For

These aren't corporate buzzwords. They're the principles we actually run the business on.

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Skin in the Game

We invest our own money in campaigns before you pay a dime. If we don't deliver, we don't get paid. Simple as that.

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Results Over Promises

No retainers, no fluff, no vanity metrics. You pay for leads that meet your criteria — that's the only metric that matters.

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Radical Transparency

Clear pricing, real metrics, no hidden fees. You always know exactly what you're getting and what you're paying for.

✅

Quality Over Quantity

Every lead is exclusive and OTP-verified. We'd rather send fewer leads that close than flood you with junk.

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Partnership, Not Vendor

We work alongside your team to hit your goals. Your success is our success — that's not a tagline, it's our business model.

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Continuous Improvement

Our AI-powered campaigns learn and optimize constantly. The longer we work together, the better your results get.

We Get Paid When
You Get Results

Our Mission